Train to Sell Bottled Water

The key to successful bottled water sales, as simple as it sounds, is training, training, and more training. Tylor Field, director of beverage operations, Mortons of Chicago, Palm Beach, Florida, says this basic restaurant server training helps them sell ?a tremendous amount of bottled water.?
Offer water at the outset. Take the water order along with their drink order. Suggest sparkling water or nonsparkling water. Then offer tap water. Stock different bottle sizes (half-liters, full-liters) to match party needs.
Dan Wasilick, national account manager, Nestl? Waters North America Inc., Toms River, New Jersey, adds that restaurant server training begins with ?training the trainer.? ?Good product knowledge is key, whether you are selling bottled water, another beverage, or food,? Wasilick says.
Proper training also ensures customer comfort. ?In the spirit of good service, present the option of buying bottled water in a suggestive manner, but never make customers feel uncomfortable if they decline,? Wasilick says.
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