Iced Tea Time

More than 2,600 of the world’s most-renowned tea experts and aficionados gathered to
increase their tea knowledge by performing for each other, networking, cooking, testing new
equipment, and discovering unusual varieties of the world’s most popular drink—second
only to water.
And back by demand, the festive Iced Tea Shake-off, held in partnership with the Tea
Association of the U.S.A., showcased iced tea from 40 companies. A huge growth area,
eight new companies came on board just in the past year, according to George Jage,
president of the World Tea Expo.
“Sixty percent of the U.S. tea market is iced tea,” says Jage. And the strongest iced tea
trends, he says, are “herbals, such as the increasingly popular antioxidant-rich South African
Rooibos tea; exotic tropical flavors, like mango; caffeine- free; and energy tea drinks, which
are showing up more and more in hotel mini-bars . . . and there’s a big interest in children’s
tea drinks.”
Servingware and garnishes for iced tea are getting attention, too. The year-round drink may,
for example, come in a martini glass, pint glass, champagne flute, have a sugared rim, or be
packaged like wine. Lemons and oranges are still favorites for garnishes—but so are
cinnamon sticks, pineapple, sugar sticks, and drink umbrellas. You can
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Tea Vendor Exhibition

Perhaps since the fateful night our forefathers tossed the tea back into Boston Harbor, Americans have not been able to recapture what was once our all-encompassing, and very British, love of tea.
George Jage, organizer of the World Tea Expo in Las Vegas, explained that tea has been making a comeback, as evidenced by the 200 percent participation increase in the World Tea Expo since its inception two years ago.
The World Tea Expo is a comprehensive collection of wholesale specialty tea vendors (both hot and iced), offering tea selections and services from all over the international community, as well as Cooking with Tea demonstrations featuring celebrity chefs such as Kerry Simon of Simon Kitchen & Bar at the Hard Rock Hotel and Richard Chen, Executive Chef of Wen Lei at the Wynn Las Vegas.
The World Tea Expo will host the first ever U.S. Tea Auction. Organized by the World Tea Expo, the Nilgiri Planters Association and the Tea Board of India, the auction will give buyers an opportunity to bid on 42 of Nilgiri’s finest teas.
Since 2003, tea vendors exhibiting at the Expo have grown from 65 to 200 representatives. The goal, explained Jage, "is to expand the marketplace for tea globally.”
Hotel professionals have bountiful resources to reap at the World Tea Expo’s tea seminars and education. According to Jage, "we have over 45 hotel-appropriate tea training seminars with a wide range of topics, including the basic understanding of tea, the future of specialty tea and operating tea businesses."
Tea is expected to be a ten billion dollar business by the end of the decade, says Jage, and it is the second most consumed beverage in the world, eclipsed only by water. This whole information is provided by http://hfbexecutive.com/readers_picks.php if you want read more information like this simply you can visit above given site.

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